New Baby Essentials

Made from our original soft fabric blend, these multi-use covers are perfect to keep baby safe from germs and weather, while mama can be comfortabl...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Snuggle, Swaddle , Sleep , Repeat. Our soft and adorable print swaddles are sure to delight everyone! Versatile design that's great for swaddling, ...

Snuggle, Swaddle, Sleep, Repeat. Our soft and adorable print swaddles are sure to delight everyone! A versatile design that's great for swaddling, ...

Add the perfect touch of "boho" to your nursery with our 100% cotton tassel bed skirt. The schiffli border and tassels add detail and texture in a ...

Embrace the gentle charm of our Birch Waffle Knit Blanket in your baby's nursery! Crafted with love and attention to detail, this blanket features ...

Experience the coastal bliss with our Shoreline Stripe Blanket! Designed with classic striped patterns in a serene blue shade, this blanket capture...

Set of 2 stylish swaddle wraps designed to help your baby feel snug and secure. Printed to portray the essence of a watercolor we painted in-house,...

Organize in style with our Crane Baby canvas storage bins. Available in a variety of prints and designs. The perfect way to store toys, diapers and...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Set of 2 stylish swaddle wraps designed to help your baby feel snug and secure. Printed to portray the essence of a watercolor we painted in-house,...

Transform your baby's dreams into a whimsical adventure with our Parker Leaf Fitted Crib Sheet. Part of the Parker Collection, this crib sheet feat...

Dress your baby's crib in 100% cotton sateen. Printed to portray the essence of a watercolor we painted in-house, our crib sheets are available in ...

Keep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Include...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - a...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn ...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

Wash the day off of your little one while keeping their skin happy with this gentle all-over shampoo + body wash. Infused with oatmeal, shea but...

A chest balm meets tissue mashup, BoogerWiper soothes sore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free ...

Need to clear the air? Filter out the bad stuff while lulling your little one to sleep with the 3-in-1 Air Purifier + Sound Machine + Nightl...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypas...